New Web-Based Technologies Makes Product Information More Accessible, Purchasing Decisions Easier

LOVELAND, Colo. (February 9, 2011) – Agrium Advanced Technologies today announced the expansion of its suite of web-based technology solutions for agriculture, golf, horticulture and lawn care professionals with the launch of three new websites - www.agriumat.com, www.PolyonThinkGreen.com and the golf-specific www.SpreaditandForgetit.com - in addition to the brand new Spread it & Forget it iPhone® app and the Nutri-Graph Blend Calculator. These new technology tools join Agrium Advanced Technologies’ very popular and successful POLYGRAPH®, POLYON® Performance Predictor, and are each specifically designed to make purchasing decisions easier for green industry professionals.

“As the global leader in enhanced-efficiency fertilizers, Agrium Advanced Technologies is very excited to debut these web-based technology solutions to help our customers,” said Andrew Mittag, President, Agrium Advanced Technologies. “Our new web-based resources were designed specifically with our customers in mind – we’re continually looking for new ways to provide the information they need to make purchasing decisions easier.”

The new 2011 Agrium Advanced Technologies web-based tools include:

• Re-designed Corporate Website
• Spread it & Forget it iPhone® app
• Spread it & Forget it Website, customized for the golf market
• POLYON® Think Green Website
• Nutri-Graph Blend Calculator

Industry research shows that customers across each of the agricultural, horticultural, lawn care and golf markets continue to embrace new technology trends, and the evolution of these tools is part of Agrium Advanced Technologies’ commitment to customer service, providing product information and purchasing data across a variety of platforms.

“Each of these tools is customizable, and is another way to reach out to our customers when they’re looking for more information about our industry-leading products,” said Mittag.

Agrium Advanced Technologies’ new web-based technology tools join the POLYGRAPH POLYON® Performance Predictor, designed specifically for golf course superintendents. The POLYGRAPH program uses custom software to take actual temperature and rainfall data from a specific area to design a fertilizer program to meet each superintendent’s exact needs, while providing guidelines for optimal nutrient release and uptake efficiency for their course.